What we do
Every day, an average consumer is exposed to around 600 commercial messages.
All but 2 or 3 of them go unnoticed.
At Ideas Corp, we know it’s important to know our clients and their products. But it’s more important that we understand their customers. And we believe it’s this constant focus on the consumer that’s paying off for our clients.
When we helped Pacific Magazines launch Women’s Health in Australia, the first issue exceeded circulation targets by 50%, and was re-printed twice.
The world’s biggest general insurance company, Allianz, recorded their highest ever response rate for a direct mail cross-sell campaign we created.
A radio campaign we did for ABC Television helped make The Gruen Transfer their highest rating entertainment program launch since 1991.
And when we targeted politicians in a campaign for The Climate Institute, not even the Prime Minister of Australia could ignore it.
You can see these case histories and more in the “Work” section. And to see how we can make a difference for you, please call Mary on 9977 3334, or email us.