Community First Credit UnionĀ  CFCU’s Low Rate Visa Card offered Australia’s lowest ongoing interest rate – 9.5% p.a. The problem: competitors muddied the waters with significantly lower “honeymoon” rates, which later reverted to rates as high as 21% p.a. We used Facebook to poke fun at these “fake” rates, inviting people to dob in their friends as “Profile fakes”. The campaign punched well above its weight in terms of reach and interactions, and credit card take-up increased by 20%.