Climate Savers is a WWF International sub-brand that works with large multinationals like Coca-Cola, Sony and Nike to reduce their greenhouse gas emissions.¬†Starting as a brief to develop¬†a strong, stand-alone identity, we moved to leveraging the value of the WWF brand. The panda symbol was incorporated as part of the logo, and we used translations of “Climate Savers” as a graphic to highlight the global nature of the program.